Since it introduction in 1975, the Maurice Lacroix ladies watch have become a timepiece that has interested collectors and watch enthusiasts alike. The brand is not really named after an actual person, but is part of the Masterpiece collection of one Switzerland’s oldest companies.
After a few years of sells in other markets, the brand came home to Switzerland in 1983 for the first time. It was quickly becoming a timepiece that watch enthusiasts coveted, but world-wide sells did not allow the brand to become its own entity until it expanded to the United states in the 1990’s. This expansion allowed the company to move to a more affluent market and even expand to concentrate on the watch industry.
Even though one of the oldest companies in Switzerland had been in other jewel industries, the company did not become prominent until the Masterpiece collection added this brand. This would put the company in the category of several other elegant mens wristwatch makers and increase its notoriety. Finally the company chose to separate this brand from its other interests and today the subsidiary sells more than 150,000 watches a year.
Since the introduction of this brand into the market place, collectors and enthusiast have coveted the ownership of one of these timepieces. The intricate detail that goes into each model provides the owner with a variety of options when choosing a watch. The complex designs and elegance of each piece have developed over the years, but the quality has remained. All of these details have made this watch the one to own.
Many of the models have their own unique quality, such as the Flyback which has a large date and chronograph. The Reveil Globe provides the owner three different time zones in order to keep track of overseas schedules. One of the more unique designs from this collection is the Masterpiece Skeleton, showing each delicate movement of the watches inside design through the face of the watch.
With so many models, the manufacturer has made it easier for the customer to find a watch that will meet their needs. Customers looking for a luxury watch will easily find what they are looking for and the quality found in that model is also found in the more inexpensive watches provided for the everyday man or woman.
No one will find the variety that this brand offers at the prices available and no one should have to sacrifice quality when deciding on an elegant watch to wear. This is what has made this brand a household name in the limited time it has been on the market.
In this economy, watches that last as long as the Maurice Lacroix mens watches are becoming extinct. Admirers of this brand can be satisfied that they have purchased an elegant and reliable timepiece that can be shared with their sons or daughters. Having a watch that is handed down to a child or loved one is something that has been cherished by many families around the world.