With owners located across six continents, Pandora bracelets are the most well-known jewelry charms in the world. Lauded for its customizable beading system, the bracelet has exponential options when it comes to creating a personally styled design. Consumers can choose from more than 800 Pandora beads to mix and match at whim. Purple swirled Murano glass beads can sit alongside Sterling Silver butterflies and enameled starbursts. Dazzling dancer shoes can be placed near a peridot birthstone, then switched around the next day to sit near a dangling martini glass. There is no limit to what the mind can create, although budgets may be limited. As a result, many economically minded consumers opt to purchase beads on special occasions or on semi-regular basis but splurging on a few pieces is not going to break the bank.
The company, once just a shop in Denmark, is now a global empire. It all began in 1982 when a husband and wife decided to open a jewelry shop in Copenhagen. Per and Winnie Enevoldsen started modestly but orders for their quality products quickly poured in. Within two years, the couple had to open a production facility based in Thailand to accommodate demand. Business focus quickly turned to wholesale as Lone Frandsen was hired to design a jewelry line.
A second designer, Lisbeth Enø Larsen, joined the firm in 1996. Together with Frandsen, they designed an interchangeable threaded charm bracelet which launched by the end of the millennium. Pandora bracelets were available in North America by 2002. Today, the now publicly owned company employs thousands of people and distributes its products through 7,000 jewelry stores and shops around the world. In addition to its famous bracelets, an entire jewelry line is offered, from earrings to toe rings, necklaces, pendants and rings. LovePods are a special collection of 18K gold pieces, costing more than other products. However, Pandora charms remain the most beloved and most recognized.