Why is “cool” so closely associated with sunglasses?”Cool” is peer group pressure on steroids and made commercial by major corporations.That a smile or a certain attitude or mannerism, will get a positive response from the people we want to impress. In the cool stakes none come higher than Aviator sunglasses.They were manufactured to exacting technical specs in the 1940’s when the US army air force realised that they needed curved sunglasses to protect the pilot’s eyes from every angle. Looking good seemed to be a happy, if not entirely intended, by-product helped by well-known wearers including General Douglas MacArthur, as well as Tom Cruise. Read the rest of this entry »
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